Wall Street apparently wanted something more revolutionary out of the Xbox One that launched today, as Microsoft’s stock is down 0.66 percent. In turn, investors on news of a potential spin off, pushed Sony shares up 9 percent, coincidentally just after Microsoft announced its answer to the Sony Playstation.

Microsoft’s debut of the Xbox One today touted features including live TV, Skype group video chat, split-screen multi-tasking, voice command, social recommendations, a more sensitive Kinect, and stronger hardware for next-generation graphics. A deep partnership with Electronic Arts, Steven Spielberg’s involvement in a Halo TV series for Xbox, and exclusive early access to downloadable content for the new Call Of Duty game were all announced as well. Still, there wasn’t one thing that left people saying “PlayStation is screwed.”

The complexities of integrating with live TV and the lack of an obvious killer feature contributed to $ MSFT staying flat on the day, closing down 0.66 percent, or $ 0.23, to $ 34.85. AMD, maker of the bits inside the Xbox One, also ended slightly down today, closing at 4.02, down 1.95% on the day. Both Microsoft and AMD are on an upward swing, most notable since the beginning of May when the invite for today’s announcement went out.

At the same time, Sony’s stock rose 9.25 percent, or $ 1.94, to reach $ 22.91. According to Nikkei, Sony is considering spinning off its entertainment division — a part of the company oddly left out of  CEO Kazuo Hirai One Sony initiative.

But Sony wasn’t quiet on the eve of the new Xbox reveal, either. The company tried to hijack gamers’ attention to updates on Twitter and Facebook this morning with ads touting the June 10th reveal of its new PlayStation console at E3. PS4 ads told viewers they could “See It First” by RSVPing to watch Sony’s event, and offered a teaser video hosted on both Sony’s site and YouTube.

Some of what Sony has in store for the PlayStation 4 was debuted at an event in February, but details were scarce. The corporation will need a hit, though, as Sony has been hemorrhaging money with a $ 5.74 billion loss in its 2012 fiscal year.

The real duel will go down at E3 where both Sony and Microsoft will spill more of the beans on their new consoles. Xbox One’s incremental updates could certainly be outshined if Sony can unveil some significant advancements, not just lifeless game demos and endless specs.

[Image Credit: Spill]

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